ICLP opens new offices in Sao Paulo and Madrid

In the face of a struggling worldwide economy, global loyalty marketing agency ICLP is bucking the trend and expanding its international reach with the opening of new offices in São Paulo and Madrid on the back of new international client wins in the hotel and technology sector. 

This strategic expansion will capitalise on the rapidly growing demand for leading edge customer engagement solutions in the Latin America and Iberian Peninsula markets. It will also help support the needs of ICLP's growing customer base in these markets.

The agency now has local representation and expertise to match its global knowledge and experience in 14 countries across five continents.

ICLP will offer its integrated full service proposition in both offices, delivering consulting, account management, data analytics, creative services, IT and operational services primarily to the technology, travel, retail, finance and luxury sectors.

As the largest market in Latin America, Brazil represents a significant opportunity for ICLP and the São Paulo office will cover all emerging markets in the region, focusing particularly on Brazil, Mexico and Argentina.

The Iberian Peninsula offers an important secondary market in Europe. ICLP has secured new clients in the region including Sol Meliá, a leading Spanish hotel chain and Sporting Clube de Portugal, one of the most successful and popular Portuguese sports clubs.

Mignon Buckingham, ICLP Manager Director, commented, "At a time when brands need to engage their customers more than ever before, the opening of our Sao Pãulo and Madrid offices creates new opportunities to add value and drive loyalty in these regions. ICLP's loyalty marketing solutions allow brands to develop meaningful and profitable relationships with their customers wherever they are in the world."

The São Paulo office (of five staff) is headed up by Account Director Cristiane Thome.