Presentations
Also see...
Presentations
ICLP & Wyndham: Localising a global loyalty program – a China case study
This presentation offers a case study in how Wyndham Hotel Group successfully localised their global frequent guest programme strategy to cater specifically for the China market.
Retail Bulletin Customer Loyalty Conference, June 2011
ICLP UK delivered a keynote presentation sharing insights on the importance of the human element in loyal relationships and highlights some of the brands getting their approach right.
Increasing revenues from mid-tier channel partners, Oct 2011
This presents the results of an in-depth research study commissioned by ICLP. It provides fresh insights for vendors into how to drive increased revenues from mid-tier channel partners.